Callum Miller from ethy: How To Truthfully Talk About Being Environmentally Friendly Business
Defining Sustainability
Callum defines sustainability as the ability to meet the needs of the present without compromising those of future generations. He emphasizes the importance of a holistic approach to sustainability: "Sustainability is not just about the environment; it's about social and economic factors as well."
The Greenwashing Problem
Callum argues that "Greenwashing is not only unethical, it's also counterproductive" as it erodes consumer trust and undermines the credibility of genuine sustainability efforts. This is where Ethy enters the picture and works magic by combatting transparency issues through regulation.
source: www.ethy.co.uk
Building a Sustainable Business
Callum emphasizes the importance of sustainable business practices. An environmental management system with sustainable solutions can be achieved by "Setting clear sustainability goals and measuring progress." Furthermore, he suggests acquiring input from those with a vested interest in the business (from stakeholders to customers to employees and suppliers).
The Role of Technology
Although Callum mentions that "Technology can be a powerful tool for sustainability," he also reiterates, "It's not a silver bullet." Only through technology and active consumer engagement can a business genuinely assess its sustainability index. However, technology is a great start as it can measure their carbon emissions and identify areas for improvement.
Addressing sustainability can be complex but necessary to ensure community standards are upheld, a clear image is represented, and stakeholders are well informed. Businesses can build a sustainable future by leveraging technology, engaging with stakeholders, and measuring sustainability goals.